• Dora Nudelman

Passion in Business


As someone who is quite detail-oriented myself I truly appreciate it when I experience a business infused with passion and the desire to serve up its best. For instance, today I came upon a quaint chocolate and cheese shop with a fun surprise on its lower level: a lovely early 20th century-themed speakeasy that focused on a menu highlighting their cheeses from their upstairs shop, along with other interesting treats. You could feel the passion in everything, from the music to the decor to the lighting to the service.

Next door to this shop was another quaint business making custom hats and selling vintage clothing. The place was tiny but every inch of it was filled with impeccable details, with the hat makers seated right at the hub of the store crafting away like the true artists that they are.

These are just two examples of businesses that were obviously created out of love. And when something starts with love, love is what you feel right when you walk through the door. When there is passion in a business the customer can always feel it. The energy of passion reverberates through the entire place creating feelings of warmth and joy. I wish all businesses functioned this way.

When there is obvious passion in a business there is no need to do much hard selling either; word-of-mouth spreads. People want to feel like they are being taken care of, that their patronage matters, and that they are being appreciated, so when a business takes care of these things, it can't help but flourish. When business owners think more about how they can serve than what they can get, success is almost inevitable. When employees are happy, when the products and services are top notch, and when customer service is exceptional, you can't really go wrong.

So if you are a business owner who started your business from passion, please don't forget why you started your business in the first place. Focus on service first and you will have a lot of happy customers ready to come back for more, and refer others your way too.


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